The cost of an SEO audit for a small or medium-sized business in Spain usually sits between €300 and €1,500: €300 to €600 for a small local business site and €600 to €1,500 for a corporate site of up to a few hundred pages. An online shop with thousands of URLs can fall between €1,500 and €4,000. These are indicative ranges: what matters is the size of the site and how far the review goes.
We do not explain here what an audit is or how it is done (that is in what is an SEO audit). This article is only about money and scope: what you pay, what you should receive and how to tell whether a quote is well put together.
| Small site (up to about 50 URLs) | €300 – 600 |
|---|---|
| SME corporate site | €600 – 1,500 |
| Online shop or large site | €1,500 – 4,000 |
| Usual turnaround | 1 – 3 weeks |
How much an SEO audit costs by type of site
| Type of site | Indicative range | Usual scope |
|---|---|---|
| Automated report | €0 | A tool-generated list of errors, with no prioritisation or interpretation |
| Small site, local business | €300 – 600 | Basic technical review, indexing, service pages and Google Business Profile |
| SME corporate site | €600 – 1,500 | Full technical review, content, internal linking and competitor comparison |
| Online shop or large site | €1,500 – 4,000 | Full crawl, category and product templates, filters, duplicates and links |
| Migration or several countries | Custom | Depends on the number of domains and languages and on the risk of the change |
An example to put it in context: the site of a dental clinic in Tarragona with thirty pages and that of an industrial distributor in Sabadell with three thousand product references do not call for the same work, even though both are called an “SEO audit”.
What the price depends on
- Number of URLs. This is the factor that weighs most. Anyone who gives you a price without asking how many pages you have has not looked at the site.
- Scope. Technical only, or also content, external links and competitors. Each block adds hours.
- Depth. Running a crawler is not the same as reviewing template by template and checking it against Search Console data.
- Technology. A custom-built site or one that relies heavily on JavaScript usually needs more analysis than a standard installation.
- Delivery format. A document, or a document plus a session to walk through it and answer your developer's questions.
- Implementation. The audit diagnoses; applying the changes is a separate line unless stated otherwise.
Which deliverables to demand
An audit is worth what you can do with it the next day. Before accepting a quote, check that the delivery includes:
- An executive summary of one or two pages that a non-technical reader can follow.
- A prioritised list of issues by impact and effort, not in alphabetical order.
- The affected URLs for each problem, in a spreadsheet the developer can work from.
- Evidence for each finding: what was seen and where.
- An ordered action plan: what comes first, what can wait and who should do it.
- An indexing review using real Search Console data, not only an external crawl.
- What is out of scope, stated explicitly.
If you want to see what a delivery like this looks like inside, see the step-by-step SEO audit example.
Free or paid audit
Free audits exist and have their use: in minutes they detect obvious errors such as duplicate titles, slow pages or broken links. What they do not do is decide what matters in your case. A tool can flag three hundred warnings; knowing that only twelve affect the business is the work you pay for.
A sensible sequence for an SME is to start with a free review to find out whether there are underlying problems and, if there are, commission the full audit. You can take that first step with our free initial analysis.
It is also common for the audit to be included in the first month of an ongoing service. If you are weighing up that option, the monthly ranges are in SEO pricing.
Warning signs in a quote
- A fixed price without asking about the size of the site or its technology.
- No request for Search Console access: they will be working blind on indexing.
- The deliverable is an eighty-page PDF exported from a tool, with no priorities.
- No mention of a session to explain the results.
- Everything is “critical”: when everything is urgent, there is no judgement.
Pay for judgement, not for page count
The fair price for an SEO audit is the one that leaves you with a short, ordered list of things to do. If you want to know how we handle this part, see our SEO audit service or start with the initial analysis and decide afterwards.
Frequently asked questions
How much does an SEO audit cost for a small business?
It usually sits between €300 and €1,500 in Spain, depending on the number of pages and the scope of the review. Online shops or large sites can run from €1,500 to €4,000. These are indicative ranges.
Is a free SEO audit any use?
It is useful for spotting obvious errors and finding out whether there is an underlying problem. It does not replace an audit done by a person, who prioritises and explains what to do first.
How long does an SEO audit take?
Between one and three weeks for most SME sites. Large sites or those with many technical edge cases can need longer.
Does the price include applying the changes?
Usually not. The audit is the diagnosis and the plan; implementation is quoted separately or done by your developer. Ask for this to be clear in writing.
How often should the audit be repeated?
It makes sense to repeat it after a redesign or a migration, or when traffic drops without explanation. On a stable site, a yearly review is usually enough.