Guides, tutorials and best practices
Domain authority is a third-party tool metric, not a Google one. We explain how it is calculated, what it is good for an...
What evergreen content is, examples by sector, how it differs from topical content and how to create and review it so it...
What the hreflang tag is, the correct syntax, where it goes (head, HTTP header or sitemap), x-default, reciprocity and c...
Mobile first means Google indexes and ranks your site based on its mobile version. What that implies for a small busines...
What Google Analytics is, what GA4 measures, what it does for a small business and how it differs from Search Console, e...
Business directories: what they are, what they do for local SEO, which are worth it in Spain and Catalonia, and how to g...
How to plan an SEO strategy for a small business: diagnosis, goals, keywords, content, technical health, authority, meas...
What PageRank is, how it shares importance between pages through links, why the public toolbar score disappeared and wha...
What Google Ads is, what it is for, how the auction works, which campaign types exist and what determines the amount you...
What content marketing is, what it does for a small business, which formats to choose and how to plan and measure it in ...
What the llms.txt file is, the format it proposes, how it differs from robots.txt and a sitemap, and what Google and AI ...
What a landing page is, what it is for, how it differs from the homepage and a service page, which parts it needs and wh...