SEO & Marketing

Domain Authority: What It Is, How It Is Calculated and What It Is Really For

Domain authority is a third-party tool metric, not a Google one. We explain how it is calculated, what it is good for and how to improve it.

Oct 29, 2026 7 min

Gràfic esquemàtic de visites en el temps: el contingut d'actualitat fa un pic i cau, l'evergreen puja a poc a poc i es manté amb revisions

SEO & Marketing

Evergreen content: what it is, examples and how to create it and keep it up to date

What evergreen content is, examples by sector, how it differs from topical content and how to create and review it so it does not expire.

Oct 29, 2026 6 min

SEO & Marketing

Hreflang: what it is, how to add it and the mistakes that break it

What the hreflang tag is, the correct syntax, where it goes (head, HTTP header or sitemap), x-default, reciprocity and common mistakes.

Oct 28, 2026 8 min

Esquema de la indexació mobile first: Google llegeix la versió mòbil del web, on falten blocs que sí que són a l'escriptori

SEO & Marketing

Mobile first: what Google's mobile-first indexing is and what to check on your site

Mobile first means Google indexes and ranks your site based on its mobile version. What that implies for a small business and what to check ...

Oct 28, 2026 6 min

SEO & Marketing

What is Google Analytics? What it measures and what it does for a small business

What Google Analytics is, what GA4 measures, what it does for a small business and how it differs from Search Console, explained without jar...

Oct 27, 2026 6 min

Esquema d'un negoci al centre connectat amb sis fitxes de directori: cinc amb les mateixes dades marcades com a correctes i una amb dades diferents marcada com a error

SEO & Marketing

Business directories: which are worth it and how to get listed

Business directories: what they are, what they do for local SEO, which are worth it in Spain and Catalonia, and how to get listed without du...

Oct 27, 2026 5 min

SEO & Marketing

SEO strategy: how to plan one for a small business, step by step

How to plan an SEO strategy for a small business: diagnosis, goals, keywords, content, technical health, authority, measurement and calendar...

Oct 26, 2026 6 min

Diagrama de pàgines web connectades per fletxes on la pàgina que rep més enllaços és la més gran i transmet més pes a les que enllaça

SEO & Marketing

PageRank: What It Is, How It Works and What Is Left of It Today

What PageRank is, how it shares importance between pages through links, why the public toolbar score disappeared and what is left of it toda...

Oct 26, 2026 7 min

SEO & Marketing

What is Google Ads: how it works, campaign types and how the cost is formed

What Google Ads is, what it is for, how the auction works, which campaign types exist and what determines the amount you pay for each click.

Oct 25, 2026 7 min

Esquema circular dels cinc passos del màrqueting de continguts: públic, preguntes, prioritats, calendari i mesura

SEO & Marketing

Content marketing: what it is, what it does for a small business and how to plan it

What content marketing is, what it does for a small business, which formats to choose and how to plan and measure it in five steps.

Oct 25, 2026 7 min

SEO & Marketing

Llms.txt: what it is, what it proposes and what is actually known about who reads it

What the llms.txt file is, the format it proposes, how it differs from robots.txt and a sitemap, and what Google and AI assistants have conf...

Oct 24, 2026 8 min

Comparativa esquemàtica entre una home amb menú i moltes sortides i una landing page amb una sola crida a l'acció

SEO & Marketing

What is a landing page, what is it for and how does it differ from a homepage?

What a landing page is, what it is for, how it differs from the homepage and a service page, which parts it needs and which mistakes to avoi...

Oct 24, 2026 7 min

Popular tags

#Posicionament Web #SEO Local #Google Business Profile #SEO tècnic #Pimes Catalunya #Pimes #Seo local catalunya #Agència SEO #Disseny Web #Catalunya #posicionament web local #SEO Barcelona #web professional #auditoria SEO #agència SEO Catalunya